The Best Corporate Gift for Clients and Employees

My client, CaliFino Tequila always produces a limited edition custom gift box during the holidays. This year, their goal was to position it as a memorable gift to give corporate clients and employees, highlighting their award winning Extra Añejo Tequila and custom engraving services. As a pure direct response company, the overarching goal was to convert readers into loyal customers. My strategy involved presenting the common gift giving problem, then making a case as to how and why CaliFino comes to the rescue. I also weaved in a few soft and hard CTA’s throughout, providing customers with a 15% off code.

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